Smart Listening Essential in Social Media – A Recap of the International...
Last week, a couple of my colleagues and I had the chance to attend the International Healthcare Social Media Summit. We, along with over 150 people worldwide, joined the summit online via a...
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Ogilvy Washington Social Media Week Events on healthcare and more
You might think that after the Super Bowl there’s nothing to look forward to until President’s Day weekend – but you would be wrong! Washington, DC is one of 12 cities worldwide hosting Social Media...
View ArticleUtilizing Digital Channels to Reach Those “‘80s Babies”
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Social Media Week Event Wrap Up: The Impact of Social Media in Healthcare
This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare. The panelists and...
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Will You Be My Valentine? Only If You Wash Your Hands
Valentine’s Day is over – as shown by the discounted boxes of candy, wilting flowers, and picked-over rows of red greeting cards. What’s not quite finished is the flu season. I recently came across a...
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SXSW Interactive: Innovating Health
The past week my Twitter feed was overcome with South by Southwest, and my bookmarks are overflowing with blog posts to read on new innovations, ideas, and recaps. I was excited to see what came out of...
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The Disconnect between Patient Expectations and Physician Actions
Patients wish their physicians would communicate with them in between visits, but most say that their physicians don’t, according to a study by Varolii that highlights the disparity between patient...
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Top 5 Takeaways from Digital Health Communications Extravaganza
Last week I had the pleasure of attending the Digital Health Communications Extravaganza (DHCX) conference in sunny Orlando. The conference is completely focused on the intersection of digital...
View ArticleBack from NCHCMM – Feeling Inspired and Connected
This was my first NCHCMM. Wasn’t sure what to expect but was very excited for my colleagues who were presenting on outstanding projects – see Emily Zeigenfuse’s earlier post on the Ogilvy sessions at...
View ArticleHow Federal Health Agencies Can Drive Engagement on Twitter
A study came out in PLOS ONE earlier this month that looked at the factors associated with Twitter engagement, as measured by retweets, of Federal health agencies. As someone who’s worked with numerous...
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